Medical clinics
Fill your schedule with the patients you want to see.
Campaigns for the services you want to grow, checked against your college or board rules and approved by you before they run. We show you what each new patient cost, our fee included.
Built for your profession
Ads written for your patients and your rules
Checked against your board’s rules
Reviewed before you see a single ad
You approve everything
Nothing is published until you approve it
30-day guarantee
Our fees back if you are not happy
Who we help you reach
We focus on the services that justify the spend.
Paid ads make sense when a new patient is worth far more than the cost of finding them. Each of these gets its own campaign, with plain, accurate messages about the service, never about the viewer’s health.
Want something else? We’ll tell you honestly on the call whether ads will pay for it.
Medical weight management
Consultations for supervised weight-loss programs.
Hormone therapy
Consultations for menopause and other hormone care.
Cosmetic dermatology
Skin treatments that patients pay for themselves.
Hearing clinics
Hearing tests and hearing aid fittings.
Eye care
Eye exams, eyewear and laser vision correction.
Emergencies
Walk-in visits for minor injuries and illnesses that can’t wait for a booked appointment.
Built with your profession
Built around your profession’s rules.
Every ad is checked against the advertising rules for your profession and province or state, and nothing runs until you approve it.
Messaging patients trust
Plain, accurate messages about the services you offer, written the way you would explain them in the exam room.
College and board rules checked first
Every ad is checked against your college or board rules before you see it.
Realistic targets
Set with you, from your practice’s own numbers.
The numbers
The math, with our fee included.
Return is the money your new patients bring in, divided by your ad spend plus our fee. These figures show the minimum return Horizon strives for on five of the highest-value clinic services.
| Treatment | Months | Monthly ad spend + our fee | Patients booked | Value per patient | Revenue | Return on ad spend + fee |
|---|---|---|---|---|---|---|
| Hearing aid fittings | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 24 | $4,500 | $108,000 | 3.6× |
| Laser vision correction | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 15 | $4,000 | $60,000 | 2.9× |
| Medical weight management | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 36 | $2,500 | $90,000 | 3.0× |
| Cosmetic dermatology | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 40 | $1,500 | $60,000 | 2.9× |
| Hormone therapy | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 36 | $1,500 | $54,000 | 2.6× |
These are illustrative examples, not a promise of results. The calculator only does the arithmetic on the numbers you enter. Your return depends on your market, your services and prices, and how quickly your front desk follows up with new enquiries.
The long game
Steady advertising makes your clinic the name people know.
People rarely choose a clinic the first time they see an ad. Seeing your name regularly, in the places they already look, means your clinic comes to mind when they or their family need care.
That familiarity supports referrals and word of mouth too. It grows over months, which is why we plan medical campaigns around the year, not just the next few weeks.
What we build
Clear ads, a simple landing page, and steady adjustments.
A landing page for your clinic
Services, hours, location and a short enquiry form that asks only what your front desk needs.
Ads people can trust
Plain, accurate messages about the services you offer, never about the viewer's health.
Ongoing adjustments
We watch the numbers and move budget to the ads that bring enquiries.
After the click
What happens after someone enquires matters as much as the ad.
These tools help your reception team turn enquiries into appointments.
Enquiries straight to your reception
Each enquiry is emailed to your clinic the moment it comes in, with the service the person asked about.
A Closer Sheet with every lead
A short guide for the call that lists what they asked about, the questions to ask and the things not to promise.
Appointments in your calendar
On the Complete package, patients book from your live availability and the appointment arrives as an invite.
A monthly report
See what you spent, how many people enquired and how many booked, every month.
Your licence
Your registration is behind every ad we write.
Every ad is checked against your provincial college or state board rules before you see it, and nothing runs without your approval.
Is Horizon a fit?
A good fit for clinics with room to grow.
We are not a fit if you need results within two weeks, or want ads your college or board would not allow.
Questions
Common questions.
Which clinic services are worth advertising?
Services patients pay for themselves, such as medical weight management, cosmetic dermatology, hearing care and eye care, where one new patient is worth more than the cost of finding them. Publicly funded visits rarely make sense to advertise.
Can you advertise our weight-loss program?
Yes. We advertise the program and the people who run it. We never name a prescription drug with a claim, never promise a result, and never suggest the viewer has a health condition.
Can we offer a free consultation or a discount?
In Canada, physicians cannot advertise discounts, gifts or free offers in any province. In the United States it depends on your state, and we check before suggesting any offer.
Can we use patient reviews?
Not in Canada. In the United States, only where your board allows them and with each patient’s written permission.
How do I see the results?
A monthly analytics report sets out your ad spend, enquiries and appointments booked, in plain numbers.
What will we pay each month?
A monthly fee for the package you pick, shown on our pricing page. The money for the ads themselves is billed to your own ad account by the ad platform, never through us.
Is there a guarantee?
Yes. If you tell us in writing within 30 days of your first purchase that you are not satisfied, we refund our fees. Ad spend is paid to the platform and is not refundable.
Advertising rules differ by province, state and profession. Your regulator has the final word.
Which services do you want more of?
Bring your service values and your appointment capacity. We’ll show you what a new patient would cost in your market, and tell you if the numbers don’t work.
Book a call