Cosmetic and aesthetics
Beautiful results, found by the right clients.
Polished campaigns for the procedures you want to grow, shown only to adults, checked against your rules and approved by you before they run. We show you what each new patient cost, our fee included.
Built for your profession
Ads written for your patients and your rules
Checked against your board’s rules
Done before you are shown an ad
You approve everything
You sign off on every ad first
30-day guarantee
We refund our fees if it is not right
Who we help you reach
We focus on the procedures that justify the spend.
Paid ads make sense when a new client is worth far more than the cost of finding them. Each procedure gets its own campaign, leading to a private consultation page.
Want something else? We’ll tell you honestly on the call whether ads will pay for it.
Plastic and cosmetic surgery
Consultations for face, breast and body procedures.
Hair restoration
Consultations for hair transplants and hair loss treatment.
Body contouring
Surgical and non-surgical consultations.
Laser and skin treatments
Hair removal, resurfacing and skin tone.
Injectables
Consultations for injectable treatments.
Emergencies
Consultations for swelling, wound or filler concerns after a recent procedure, including surgery done abroad.
Built with your profession
Built around your profession’s rules.
Every ad is checked against the advertising rules for your profession and province or state, and nothing runs until you approve it.
Messaging clients trust
Polished, honest ads that describe the procedure and the person who performs it.
Rules checked first
Every ad is checked against the rules for your profession before you see it.
Realistic targets
Set with you, from your practice’s own numbers.
The numbers
The math, with our fee included.
Return is the money your new patients bring in, divided by your ad spend plus our fee. These figures show the minimum return Horizon strives for on five of the highest-value procedures.
| Treatment | Months | Monthly ad spend + our fee | Patients booked | Value per patient | Revenue | Return on ad spend + fee |
|---|---|---|---|---|---|---|
| Cosmetic surgery | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 7 | $10,000 | $70,000 | 3.3× |
| Hair restoration | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 8 | $8,000 | $64,000 | 3.0× |
| Body contouring | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 15 | $4,000 | $60,000 | 2.9× |
| Laser skin resurfacing | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 25 | $2,500 | $62,500 | 3.0× |
| Injectable treatments | 6 | $3,500 Select: $1,500 ads + $2,000 fee | 42 | $1,300 | $54,600 | 2.6× |
These are illustrative examples, not a promise of results. The calculator only does the arithmetic on the numbers you enter. Your return depends on your market, your services and prices, and how quickly your front desk follows up with new enquiries.
The long game
Clients choose who they trust, and trust takes time.
Most cosmetic clients research for weeks or months before they book. Seeing your clinic again and again while they compare options is what makes your name feel familiar when they are ready.
That familiarity also helps your other channels, from your social pages to word of mouth between friends. We plan cosmetic campaigns over months for that reason.
What we build
Polished ads and a page that books consultations.
A consultation landing page
Your procedures, your practitioners and a private enquiry form.
Ads for each procedure
Stills, slideshows and short videos with the look your clients expect.
Ongoing adjustments
We watch the numbers and move budget to the ads that bring consultations.
After the click
Every consultation request deserves a quick, confident reply.
These are the tools we give your coordinators so no enquiry goes cold.
Enquiries sent the moment they arrive
Each consultation request is emailed to your team with the procedure the person is interested in.
A Closer Sheet for each consultation
A short guide for the call: what they asked about, what to ask them and what not to promise about results.
Consultations booked into your calendar
On the Complete package, clients book from your real availability and receive a calendar invite.
Monthly analytics
Your ad spend, consultation requests and bookings each month, in plain numbers.
Your licence
Your reputation is in every ad we make.
Every ad is checked against your college, board and platform rules before you see it, and nothing runs without your approval.
Is Horizon a fit?
Made for aesthetic practices ready to grow.
We are not a fit if you need consultations booked within two weeks, or want ads your regulator would not allow.
Questions
Common questions.
Do your ads reach people under 18?
No. Every cosmetic ad is set to adults 18 and over, on every platform.
Can you advertise Botox or other injectables?
We advertise your consultations and the people who perform them. In Canada, an ad for a prescription treatment may only state its name, price and quantity, so our ads focus on booking a consultation rather than the product.
Can we use before-and-after photos?
Often not in ads. The rules depend on your province or state, your profession and the treatment. Where they are allowed, we need the client’s written consent and keep the photos realistic, usually on your consultation page rather than in an ad.
Can you run discounts or specials?
In Canada, many cosmetic practices cannot advertise discounts, free offers or promotions, especially for physician-led and injectable treatments. We check what your rules allow before suggesting any offer.
Who sees the ads?
Adults only, in the areas you serve. We never target people based on their health or appearance.
How do I track results?
Every month you receive a report of your ad spend, consultation requests and bookings.
How much should we budget?
Budget for two things: our monthly package fee, listed on our pricing page, and your ad spend, which the ad platform bills to you directly rather than through us.
What if we change our mind?
Tell us in writing within 30 days of your first purchase and we refund our fees. Your ad spend goes directly to the platform and is not refundable.
Advertising rules differ by province, state and profession. Your regulator has the final word.
Which procedures do you want more of?
Bring your procedure values and your capacity. We’ll show you what a new client would cost in your market, and tell you if the numbers don’t work.
Book a call