Dental
More of the cases you trained for.
Implant, aligner and cosmetic campaigns, checked against your board’s rules and approved by you before they run. We show you what each new patient cost, our fee included.
Shaped by a clinician
Clinical insight from a practicing dentist
Checked against your board’s rules
Before an ad reaches your inbox
You approve everything
No ad goes live without your yes
30-day guarantee
Fees refunded if you are not satisfied
Who we help you reach
We focus on the cases that justify the spend.
Paid ads make sense when a new patient is worth far more than the cost of finding them. Each of these gets its own campaign, built around the questions patients ask before they commit.
Want something else? We’ll tell you honestly on the call whether ads will pay for it.
Full-arch implants (All-on-X)
Education-first ads for a long decision, with financing explained before the consult.
Single implants
Consults for people with missing teeth who are ready to act.
Clear aligners
Adults comparing options, treatment time and price.
Smile makeovers and veneers
Visual campaigns, with before-and-afters only where your board allows.
Sedation dentistry
Nervous patients who have been putting treatment off.
Emergencies
Toothaches, broken teeth and lost fillings, for people who want to be seen soon.
Built with dentists
Shaped by a practicing dentist.
Dr. Denny David, Horizon’s Chief Operating Officer, brings a clinician’s view of how patients choose a practice and what a dental board expects from advertising. That insight shapes everything from the questions we ask at onboarding to the ads we create, so your campaigns feel genuine to patients and true to your practice.
Treatment messaging
Written the way a dentist would explain it chairside.
Board rules checked first
Every ad is checked against your board’s rules before you see it.
Realistic targets
Set with you, from your practice’s own numbers.
The numbers
The math, with our fee included.
Return is the money your new patients bring in, divided by your ad spend plus our fee. These figures show the minimum return Horizon strives for on five of the highest-value dental treatments.
| Treatment | Months | Monthly ad spend + our fee | Patients booked | Value per patient | Revenue | Return on ad spend + fee |
|---|---|---|---|---|---|---|
| Full-arch implants | 6 | $7,000 Complete: $3,500 ads + $3,500 fee | 8 | $22,500 | $180,000 | 4.3× |
| Smile makeovers and veneers | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 12 | $10,000 | $120,000 | 4.0× |
| Implant-supported dentures | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 12 | $8,000 | $96,000 | 3.2× |
| Clear aligners | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 20 | $5,200 | $104,000 | 3.5× |
| Single implants | 6 | $5,000 Core: $2,250 ads + $2,750 fee | 24 | $4,500 | $108,000 | 3.6× |
These are illustrative examples, not a promise of results. The calculator only does the arithmetic on the numbers you enter. Your return depends on your market, your services and prices, and how quickly your front desk follows up with new enquiries.
The long game
Every campaign builds your name in the neighbourhood.
When your ads run month after month, families near your practice start to recognise your name. When someone cracks a tooth or starts thinking about implants, yours is the practice they remember.
That recognition feeds word of mouth and walk-in enquiries as well as bookings from the ads. It takes months to build, so we plan dental campaigns for the long run, not a one-month push.
What we build
Everything a new patient sees, from the ad to the booking.
A landing page for your practice
Your services, your area and a short enquiry form that goes to your front desk.
Ads for each treatment
Stills, slideshows and short videos for implants, aligners, new-patient visits and more.
Ongoing adjustments
We watch the numbers and move budget to the ads that bring enquiries.
After the click
A consult request needs a fast reply.
Here is what we give your front desk so no enquiry sits unanswered.
Enquiries emailed as they arrive
Every request goes straight to your front desk, with the treatment the person asked about.
A Closer Sheet for each enquiry
A one-page guide for the call: what they asked, what to ask them, and what not to promise about cost or results.
Booking into your calendar
Patients choose a time from your real availability and receive a calendar invite. Part of the Complete package.
Monthly analytics
Ad spend, enquiries and booked consults each month, set out in plain numbers.
Your licence
Every ad carries your name and your licence.
Every ad is checked against your state board or provincial college rules before you see it, and nothing runs without your approval.
Is Horizon a fit?
Built for dental practices ready to grow.
We are not the right fit if you need results in two weeks, or want ads your dental board would not allow.
Questions
Dental questions.
Which dental treatments are worth advertising?
Higher-value treatments such as implants, full-arch, clear aligners and cosmetic dentistry, where one new patient is worth far more than the cost of finding them. We tell you honestly on the call if a treatment will not pay for itself.
I’m a general dentist. Can you advertise implants?
Yes. Your ads say you are a general dentist who places implants, and never imply a specialty.
What about financing for full-arch?
We explain your financing options in the ads and on your landing page, so consults arrive already aware of cost.
How will I know if it is working?
Each month we send a report showing your ad spend, the consult requests that came in and how many booked.
I already have an SEO or website agency.
We focus on paid ads and landing pages, and work alongside them.
How much does it cost a dental practice?
Our fee depends on the package you choose, and all three are on our pricing page. Your ad budget is separate. You pay it directly to the ad platform, such as Meta or Google, so all of it goes to your ads.
What if it is not right for us?
Let us know in writing within 30 days of your first purchase and we refund our fees. Money spent on ads goes to the ad platform and cannot be refunded.
Which cases do you want more of?
Bring your case values and your chair capacity. We’ll show you what a new patient would cost in your market, and tell you if the numbers don’t work.
Book a call